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# Burgus Plus brings Awa Shoai indigo to its cinch-back jeans
- URL: https://simpl.asia/burgus-plus-928-ai-01-awa-shoai-selvedge/
- Published: 2026-10-24T06:35:08.000Z
- Updated: 2026-10-24T06:35:08.000Z
- Description: Burgus Plus’ current HINOYA arrival puts Awa Shoai indigo into the 1928 Cinch-Back model. The 928-AI-01 pairs naturally dyed indigo warp yarn with an ecru weft in a pronounced, uneven 17oz cotton selvedge.
- Author: Team
- Tags: Denim, Burgus Plus, News

Burgus Plus’ current HINOYA arrival puts Awa Shoai indigo into the 1928 Cinch-Back model. The 928-AI-01 pairs naturally dyed indigo warp yarn with an ecru weft in a pronounced, uneven 17oz cotton selvedge.

![Burgus Plus 928-AI-01 jeans worn from the front, showing the roomy leg.](https://simpl.asia/content/images/2026/10/body-01-27.jpg)

Burgus Plus 928-AI-01 jeans worn from the front, showing the roomy leg. Photo: Burgus Plus.

HINOYA describes a repeated vat-dyeing process associated with Tokushima, rather than the rope-dyed yarn commonly used for denim. The maker says the yarn is coloured through its core, so the resulting wear pattern should differ from familiar high-contrast vertical fading. That remains a maker explanation, not a result established by our own wear test.

![Front product view of the indigo and ecru selvedge jeans.](https://simpl.asia/content/images/2026/10/body-02-27.jpg)

Front product view of the indigo and ecru selvedge jeans. Photo: Burgus Plus.

The cut uses the roomy Lot. 928 shape, with limited taper and a buckle adjustment at the back. Black-painted buttons, pink-striped pocket bags and a gold-finished leather patch add smaller details. The photographs here show the Indigo x Natural 928-AI-01; the all-indigo 928-AI-02 is a different cloth option.

![Rear pockets and leather patch on the 928-AI-01.](https://simpl.asia/content/images/2026/10/body-03-27.jpg)

Rear pockets and leather patch on the 928-AI-01\. Photo: Burgus Plus.

HINOYA’s US storefront listed this version at US$675 on 24 October, with several waist sizes selectable. The exact first-sale date is not confirmed, so this is coverage of the current arrival rather than a claim that it launched today. Destination taxes, shipping and final size availability require a fresh checkout check.

![Close view of the metal cinch buckle at the back waist.](https://simpl.asia/content/images/2026/10/body-04-27.jpg)

Close view of the metal cinch buckle at the back waist. Photo: Burgus Plus.

![Pink-striped pocket bag beside the reverse of the denim.](https://simpl.asia/content/images/2026/10/body-05-27.jpg)

Pink-striped pocket bag beside the reverse of the denim. Photo: Burgus Plus.

![Close view of the irregular indigo and ecru denim texture.](https://simpl.asia/content/images/2026/10/body-06-26.jpg)

Close view of the irregular indigo and ecru denim texture. Photo: Burgus Plus.

Sources: [Burgus Plus](https://hinoya.shop/en-us/collections/burgus-plus/products/928-ai-01?ref=simpl.asia).